Social media is a hot topic when it comes to employment. For many organizations, it is a great way to build brand awareness and engage customers. However, social media has many inherent risks as well, with TikTok leading the charge. A recent post by the National Association of Counties, TikTok: It’s hip, it’s fun and it’s a security risk, discusses the potential threat of this social media platform.
There are many security risks associated with the popular social media app TikTok. The app, with over 60% of its user base under 30, has been criticized for its lack of privacy and security protections. The article notes that TikTok’s user data, including location, device information, and browsing history, is collected and shared with third parties without the user’s knowledge or consent. Additionally, TikTok has been found to contain vulnerabilities that could allow hackers to gain access to users’ personal information and even control their devices. Furthermore, there have been concerns about the app’s use of facial recognition technology and the potential for misuse of this data by the Chinese government. Users should be aware of these risks and take steps to protect their privacy and security while using TikTok, such as by adjusting the app’s settings and being cautious about the information they share on the platform.
So what are the security risks?
The security risks associated with using TikTok include:
- Lack of privacy protection: TikTok collects and shares user data with third parties without the user’s knowledge or consent.
- Vulnerabilities: Researchers have found vulnerabilities in the app that could allow hackers to gain access to users’ personal information and even control their devices.
- Facial recognition: TikTok has been criticized for its use of facial recognition technology, which could be used to track users’ movements and activities.
- Misuse of data: There are concerns that the Chinese government may misuse the data collected by the app, particularly since the company behind TikTok is Chinese-owned.
- Cyber Bullying: The anonymity and reach of the platform can lead to cyber bullying, hate speech and other forms of harassment.
What can you do?
It is essential to be aware of these risks and take steps to protect your privacy and security while using TikTok. You can start by adjusting the app’s settings, being cautious about the information you share on the platform, being aware of the risks of cyberbullying, using a VPN when using the app, or just deleting it altogether. These pose important considerations for organizations that leverage “bring your own device” (BYOD).
If you are looking to develop a cybersecurity plan or build stronger awareness in your organization, please contact our team to schedule a call.