Making Sense of Information Overload with Data You Can Trust
We find, filter, and fact-check market data while building the secure systems that power confident decision-making.
At Surenomics, we help organizations cut through the noise of information overload to make smarter, data-driven decisions. In a digital environment flooded with content, misinformation, and rapidly evolving technologies, businesses need both credible insights and reliable infrastructure to compete and thrive.
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Our focus on data quality and market intelligence helps organizations find, filter, and fact-check information so decisions are grounded in trusted, actionable insights rather than costly or unreliable sources.
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Our focuse on building and securing the systems behind the data provide expertise in technology strategy, cybersecurity, and scalable infrastructure to ensure organizations can manage and protect the information they depend on.
Our services include consulting, workshops, and customized solutions that align digital safety with strategic impact. Our mission is simple: to help organizations transform raw information into reliable intelligence and build the technology foundations to support it.
"I enjoy working with individuals, entrepreneurs and business owners to help streamline their operations and technology, as well as, cyber planning to mitigate risk exposure. Working with 'retired' individuals and seniors to minimize fraudulent threats is essential in today's digital environment"
Paul A Dent, MS
Partner, Data Strategy Consultant
Paul began his career at ADP where he managed and led the staffing and recruiting efforts for the ADP National Accounts Division. Paul comes from a family of early computing pioneers/entrepreneurs who founded Computer Power, the largest mortgage processing company in the world. He later founded Hirease, Inc., a very successful North Carolina based company that performs background screenings for clients in the hiring process.
Paul led the migration from an existing client server commercial software system to a full function, internally developed platform technology, which processes over 100,000 individual transactions a day, while handling all billings and CRM. This system was the catalyst for the growth of the company and had become a highly service based company that offered cutting edge technology. Paul was also instrumental in the acquisition and integration of several technology add-ons and licenses into the Hirease platform. During Paul’s leadership, his companies have been among the INC 500/5000 for 5 years in a row and recognized as the "Best Places To Work" in North Carolina.
Paul and Heidi sold the company in 2014. Paul continues to consult with organization's assisting with their technology strategy and management. Paul sits on the Board of Directors for Welltality Health, where he served as an interim CEO. Paul received a Bachelor of Arts in Political Science from Mercer University and a Master of Science in Cybersecurity from Utica College. When not traveling between the mountains and Pinehurst, North Carolina, Paul enjoys traveling, football, hiking and playing a little golf now and then.
Paul’s primary focus is advising individuals, entrepreneurs and business owners in cyber planning, strategic planning with technology and organizational processes.
"I help organizations find, filter, and fact-check market data to deliver reliable insights that build smarter strategies and stronger outcomes"
Heidi Dent, DBA,MSM,MBA
Partner, Data Insights Consultant
Heidi Dent, DBA, co-founded Surenomics, an IT and marketing consulting firm, with her husband, Paul Dent. With more than 25 years of experience in digital marketing, AI and marketing technology, and talent acquisition across industries ranging from Fortune 50 companies to small business start-ups, Heidi has built her career on helping organizations turn complex data into actionable insight.
A serial entrepreneur, she has launched and scaled multiple start-ups, led acquisitions and integrations, and landed on the INC5000 list five years in a row. She was recognized with a “Best Places to Work in NC” award and has designed and led UX and technology projects including proprietary internal operations tools, mobile applications, multi-application web platforms, and eCommerce systems.
Heidi is also an Adjunct Professor of Marketing at Western Carolina University and a guest lecturer in entrepreneurship at Hochschule München University of Applied Sciences. She has previously taught Marketing, Entrepreneurship, and Business Communication at Christian Brothers University and South Georgia State College.
She holds a BA in English from Mercer University, an MBA from UNC Pembroke, an MS in Digital Marketing from Florida International University, and a Doctorate in Business Administration from Jacksonville University. She is certified in Social Intelligence, AI and Marketing, and multiple digital platforms. Outside academia, Heidi enjoys traveling, hiking, reading, and building no-code apps and websites.
Heidi’s current focus is helping businesses, startups, and nonprofits find and qualify reliable market data without relying solely on costly syndicated reports. She offers consulting and workshops on how to find, filter, and fact-check online market intelligence, giving organizations the tools to build strategies grounded in credible insights while saving time and research costs.
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