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Connecting Strategy with Execution

Meet Our Team

Surenomics is a family-owned business consulting firm with experience in both the academic and industry sectors. Our team of experts is dedicated to working with small and family-owned businesses to provide them with the best solutions to their problems.

We have a deep understanding of the financial and economical value needs of businesses with limited resources, and we strive to work with our clients to ensure that their goals are met. With our experience in technology, we are able to effectively provide solutions to our clients' needs and help them thrive.


"I enjoy working with individuals, entrepreneurs and business owners to help streamline their operations and technology, as well as, cyber planning to mitigate risk exposure. Working with 'retired' individuals and seniors to minimize fraudulent threats is essential in today's digital environment"

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Paul A Dent, MS

Business Cybersecurity Consultant

Paul began his career at ADP where he managed and led the staffing and recruiting efforts for the ADP National Accounts Division. Paul comes from a family of early computing pioneers/entrepreneurs who founded Computer Power, the largest mortgage processing company in the world. He later founded Hirease, Inc., a very successful North Carolina based company that performs background screenings for clients in the hiring process.


Paul led the migration from an existing client server commercial software system to a full function, internally developed platform technology, which processes over 100,000 individual transactions a day, while handling all billings and CRM. This system was the catalyst for the growth of the company and had become a highly service based company that offered cutting edge technology. Paul was also instrumental in the acquisition and integration of several technology add-ons and licenses into the Hirease platform. During Paul’s leadership, his companies have been among the INC 500/5000 for 5 years in a row and recognized as the "Best Places To Work" in North Carolina.


Paul and Heidi sold the company in 2014. Paul continues to consult with organization's assisting with their technology strategy and management.  Paul sits on the Board of Directors for Welltality Health, where he served as an interim CEO.  Paul received a Bachelor of Arts in Political Science from Mercer University and a Master of Science in Cybersecurity from Utica College. When not traveling between the mountains and Pinehurst, North Carolina, Paul enjoys traveling, football, hiking and playing a little golf now and then. 


Paul’s primary focus is advising individuals, entrepreneurs and business owners in cyber planning, strategic planning with technology and organizational processes.

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"Working with individuals and organizations to create new opportunities, pinpoint market or lifestyle opportunity for themselves or their business through qualitative research techniques is always interesting, insightful, and challenging."

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Heidi Dent, DBA, MSM,MBA 

Marketing Technology Consultant

Heidi the co-founder of Surenomics, a cybersecurity training and consulting firm with her husband, Paul Dent. She is also an Assistant Professor of Marketing at Western Carolina University. Prior to transitioning to academia, Heidi’s professional background has focused on marketing, entrepreneurship, digital marketing technology, and HR in the business-to-business professional service sector over 25 years. She has worked with a variety of industries from the Fortune 50 to small business start-ups. Heidi has incorporated research to make data driven decisions for over 2 decades; using data for competitive intelligence, market opportunity and consumer market insights such as sentiment analysis, trends and strategic analysis. 


A serial entrepreneur, she has been involved in start-ups, acquisitions, and successful exits, landed on the INC5000 list 5 years in a row, and was awarded the “Best Places To Work in NC.” Heidi was involved in several successful acquisitions that were integrated into her company’s product portfolio. She led the design and UX for her companies and clients including a proprietary internal operations application, multiple mobile applications, a multi-application web platform, eCommerce, communication, ATS and project management applications.  She has held licenses for several leadership personality development assessments and design-thinking. 


She also is a guest entrepreneurship lecturer at Hochschule Munchen University of Applied Sciences. Previously, Heidi had a marketing agency and co-owned with Paul, several B2B professional service companies, was an Adjunct Professor for Christian Brothers University teaching Marketing and Entrepreneurship and South Georgia State College teaching Business Communication.


Heidi holds a BA in English from Mercer University, an MBA from UNC Pembroke, a MS in Digital Marketing at Florida International University and holds a Doctorate in Business Administration from Jacksonville University.   Outside of academia, Heidi likes to travel, hike, read, and build no-code apps and websites for fun.

Heidi's primary focus is advising individuals, entrepreneurs, business owners and marketers in marketing technology (martech) stack development, ROI of martech investments, cyber risk in behavior and "malvertising", as well as, capturing internal and online data to create actionable insights for organizations. 

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Alex Dent, MSIS

IT & Data Analytics Consultant

Alex is a highly skilled professional with expertise in data analytics, competitive analysis, SQL, Tableau, writing blogs, and information systems. With experience in both the marketing and IT industries, Alex has a unique perspective on how technology can be used to drive business growth.

Alex has a Bachelor's in Physics from Hampden Sydney College and a Master's in Information Systems from Johns Hopkins University Carey Business School. As a data analyst, Alex uses various tools to analyze large datasets and identify patterns, trends, and opportunities. He has worked with clients from various industries, helping them improve their operations, increase efficiency, and drive growth.

Alex's deep understanding of market trends, customer behavior, and competitor strategies makes him a valuable asset in developing effective marketing strategies and helping clients stay ahead of the competition. He is proficient in SQL and Tableau, which are powerful tools for data analysis and visualization, and uses them to create dynamic reports and dashboards that provide actionable insights to clients.

In addition to his technical expertise, Alex has a passion for writing and sharing insights and best practices through blog posts and articles. He has a knack for simplifying complex concepts and making them accessible to a wider audience. Alex's understanding of information systems and their role in both marketing and IT helps clients leverage technology to improve their business processes and drive growth.

Alex is a results-oriented professional who is passionate about helping clients achieve their goals through data-driven insights and solutions. His unique experience in both marketing and IT industries makes him a valuable asset to any organization.  

What We Do...

cybersecurity training

Personalized cybersecurity consulting for your personal protection or professional organization

technology audit

Technology audits provide return on investment for operational, marketing and financial efficiencies as well as risk mitigation

Data Intelligence

Capturing internal and external data using qualitative research methodologies to determine actionable insights for data-driven decision making

martech Consulting

There are over 8,000 technologies to assist organizations of all sizes to create personalized customer experiences and incorporate automation for efficiencies. 

What Our Clients Say...


.Paul and Heidi were extremely helpful working with our team to document and organize our technology, the cost, usage and return on investment of all the different applications we use.  They were also instrumental in helping to create a documented cyber plan and highlight our potential risk exposure. This was well worth the time and investment for peace of mind.

John / CEO

“Working with Paul helped us to get our company organized and better prepared for a cyber threat"

Chris / CEO

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